Vali Konağı Caddesi Şişli/İstanbul, Türkiye
Book a program today! Call us on +90 533 571 2858


Tennis School

Why People Choose Us

Enok Eskinazi

03 November 1970

0533 571 28 58

  • Married to Gamze Araz Eskinazi; Interior Designer and Hot Glass Artist
  • Father of Lal Eskinazi (2000) and Ege Eskinazi (2002): Students and training athletes for becoming a professional tennis player

Accomplished professional athlete and proven business leader with full management responsibilities. Respected personality in the business community, and tennis circles. Results oriented with track record of bottom line and productivity impact. Disciplined and rigorous approach to business opportunities with a professional athlete background. Able to formulate best solutions based upon complex operational requirements to improve profitability, and ensure high customer satisfaction.


Kemer Golf & Country Club Istanbul, Turkey

Sports Director 2010 – 2012

Kemer Country Golf and Country Club is a distinguished establishment located in Istanbul Turkey, offering its members a comfortable environment to practice many fields of interest; including health, sports, development, entertainment and education.

  • Full P&L (Profit and Loss) responsibility for one of Turkey’s biggest sports facilities with 14 tennis and basketball courts, 12 coaches, pro tennis and basketball teams with 230 players.

  • Improved revenue by 41 % over 2 years from $525.000 to $740.000

  • Led all aspects of the business including recruiting of top-tier coaches, facilities maintenance, competition teams, sports clinics, marketing, budgeting and sponsorship deals.

  • Earned profitable sponsorship deals with large companies such as Turkcell, HSBC, Met Group, Demiroren Holding, Nestlé, and Letoonia Resorts.

  • Hosted several special events such as the CEOs of Turkey tournament with Turkcell, charity event, and various other events.

  • Directed International and National Tournaments such as 2010 Tennis Europe Winter Cups by Head, Girls 16 & Under, and 2011 Turkish Tennis Federation National Summer Cups.

  • Balanced the needs of a demanding clientele, with the needs of the staff and profitability of the operation.

  • Improved the visibility and the name recognition of the club through TV advertising, sponsored magazine articles, sponsorships, and recruitment of ex-tennis champions as head-coaches.

Has Mayo Ltd. “Nelson Swimwear” Istanbul, Turkey

Junior Managing Director 1999 – present

Nelson is a top swimwear manufacturer in Turkey by volume with a strong portfolio of domestic brands and international exports.

Highly accomplished visionary executive with domestic and international experience in operations, multi channel product distribution, strategic positioning, technology development, acquisitions and strategic planning with both startup and growth organizations. Result oriented, decisive leader with proven success in new market identification, strategic thinking, and problem solving.

Oversaw production of several key lines, materials sourcing, cost reduction and outsourcing activities for the company. Managed relationship with major export clients such as Hugo Boss, Calvin Klein, Victoria’s Secret, and Donna Karan.

UMBRO Istanbul, Turkey

UMBRO Turkey Partner and Managing Director 1992 – 1999

Umbro, Ltd., currently a subsidiary of NIKE, Inc., is the original Manchester based football brand that invented sportswear and sports tailoring. The company combines its heritage in sports tailoring with modern football culture to create groundbreaking and iconic football apparel, footwear and equipment.

Franchise owner of the Turkish branch of UMBRO. Directed regional and international marketing organizations, including national managers, regional managers, and product managers. Developed and implemented strategic marketing plans, established marketing and sales objectives, and prepared company-wide sales forecasts.


  • 2007 – 2010 7 National Tennis Championships in Turkey Master Series over 35

  • 2009 – 2010 Sarikonaklar Tennis Academy Head Coach. Headed the Junior and Veteran Tennis Academies along with private lessons on a part-time basis to multinational clientele from Belgium, France, USA, Japan, Hungary, and Turkey.

  • 2005 – Present Member of Turkish Tennis Champion Team, TED. Most recently won the Turkish club championships in Antalya with a 100% winning record.

  • 2000 – Present Tennis Pro: Coaching kids, ‘the future of tennis.’ Preparing three children (Two of them my own) for a future in tennis on their quest to earn tennis scholarships to college and pursue professional careers.

  • 1991 Represented Turkish National Team in France. Earned bronze medal in doubles and fourth place in singles.

  • 1988 – 2000 Over 20 National Tennis Championships in Turkey

  • 1989 – 1992 Tennis Scholarship at Utah State University, USA

  • 1989 – 1992 NCAA, Division 1 tennis player, USA

  • 1989 United States Tennis Association (USTA) Member

  • 1984 – 1988 Yıldırım Spor Basketball Team Player


Fluent in English, and Turkish

Project Wild, interdisciplinary, environmental and conservation education program for educators

American Red Cross Swimming

American Red Cross First-Aid


Bachelor of Science – resort management and athletic injuries 1992

Utah State University Logan, Utah USA


Süreyya Ciliv: Turkcell İletişim Hizmetleri A.Ş. CEO

Office: 0212 313 1000

Tamer Özmen: Microsoft Turkey CEO

Office : 0212 370 5271

Nihat Özdemir: Fenerbahce Sports Club Deputy President

Limak Holding Chairman of the Board of Directors

Office: 0312 446 8800


My vision for Tennis Club at the Conrad Hotel is to make it a world class tennis facility for its customers, a proud workplace for its employees and a profitable business for its owners.

I would envision accomplishing this vision by establishing appropriate tennis programs for all ages, skills and interests, by hiring and retaining employees of the highest caliber and integrity, by maintaining superior facilities, by attracting customers to sports and social events, and by managing the club as a profitable and sustainable business entity.

Şişli/İstanbul, Türkiye
Vali Konağı Caddesi
Book a program today!
Call us on +90 533 571 2858

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